Eswatini TV Launches WhatsApp Channel

Eswatini TV Launches WhatsApp Channel

In a significant leap towards enhanced digital engagement, Eswatini TV, the Kingdom’s national broadcaster, has officially launched its dedicated WhatsApp Channel. This innovative move aims to bring news, updates, entertainment and Programme highlights closer to EmaSwati, leveraging the omnipresence of the popular messaging platform.

The launch of the Eswatini TV WhatsApp Channel signals a strong commitment to adapt to evolving media consumption habits and to improve accessibility for its audience. In an era where mobile communication dominates, integrating with WhatsApp provides a direct, immediate, and convenient conduit for information dissemination.

Through the new channel, viewers can expect to receive: Breaking news alerts, Programme schedules & highlights, exclusive content, community updates and entertainment.

Speaking on the launch, NOMCEBO MALINGA from Eswatini TV highlighted the importance of this digital expansion. “We understand that our audience is increasingly connected through mobile devices. The Eswatini TV WhatsApp Channel is a strategic step to meet our viewers where they are, ensuring they have access to reliable and engaging content directly on their phones. It’s about fostering a more direct and responsive relationship with the public we serve.”

EmaSwati are encouraged to join the Eswatini TV WhatsApp Channel to stay informed and connected. This initiative is set to significantly enhance the Eswatini TV’s reach and impact, reinforcing its role as a vital source of information and entertainment across the Kingdom.

To join the Eswatini TV WhatsApp Channel, users simply need to open their WhatsApp application, navigate to the ‘Updates’ tab (or ‘Channels’ tab depending on their app version), and search for “Eswatini TV” or use the official link provided by the broadcaster on their social media platforms and website.